Troubled due to SEO or troubled with their providers?
The “trouble” is guaranteed, for sure.
We have no qualms in sharing that people, especially those associated with businesses find it annoying with those emails, which say – “Gain number 1 rank on Google.”
Not to forget the near-similar subject lines boasting about top-rankings-in-one-week and so on. Evidently, the expert marketers get either amused or irritated or flabbergasted with such kind of nuisance in emails. Of course, it hurts their reputation because they belong to the same “community” or environment.
Seriously, it is wrong to put such towering claims. However, some marketers have their own miseries to deal with. They would practically end up with no business in their hands if such practices aren’t brought into play. This is something to ponder about.
Can We Trust The SEO Service Providers? If Yes, How?
What are the problems if SEO isn’t tracked?
In this fast-pacing world, no one should ever commit this crime. Yes, we told it a crime because it literally kills the online presence of a website. Wait… Maybe it was just an exaggeration, but isn’t it true?
For example, if webmasters or website owners don’t keep a track of those inevitable changes that Google does with its algorithms, then they would be at an utter disarray. When the website doesn’t get the required upgrade, be it in the area of on-page optimization or technical improvements, it is bound to suffer several setbacks in the digital world.
How to avoid such things from happening?
As a webmaster or website owner, you should follow the Google’s guidelines and track the changes that are regularly updated on information/journal sites, such as Searchenginejournal.com and Searchengineland.com. These user-friendly provide accurate and easy-to-understand content for the visitors. You can also refer to the tutorials on these sites to equip yourself with the knowledge required for dealing with SEO, PPC, and digital marketing trends.
Aren’t the masters of marketing negating the role of SEO providers?
That’s an important one – the question itself. Some critics come down heavily on the SEO companies, even for their existence. If their opinion is considered, there shouldn’t be any SEO or Digital companies existing in this world. They have a belief that business owners can do these “petty” jobs on their own.
So, are they right?
To be honest, they are right, but partially. No doubt, the website owners with a sound knowledge can manage the fundamental things on their own. However, they can’t find enough time to manage both their business and SEO plans in tandem. Not only it will be hard to keep up with all of them, but also forsake a personal thing called life. If someone can co-exist in all formats, then it is really incredible.
Why and how to trust an SEO company?
If you’re running a business, you just can’t do it on your own, can you? If there weren’t customers or dealers, how would a business work? Similarly, you need partners. At least, a few of them on whom you can rely upon.
The SEO companies or SEO has been reduced into misnomers in some walks of life. The mushrooming of companies could be one of the reasons for that. Nevertheless, one cannot simply rule out this billion-dollar industry in just a tasteless jibe.
Trust and patience are the cornerstones of a business relationship with an SEO company. You definitely need to observe these things about the SEO company:
- First of all, they shouldn’t paste you the Number-One-Ranking poster.
- Produce credentials regarding their legitimacy as a service provider.
- Standard practices, web tools, and technologies.
- The ethical code of conduct and standards.
- Ability to back up their claims with substantial proofs.
- Reviews and ratings on popular information portals, such as 10Seos.com.
- Facebook page with reviews and ratings.
We can add more to the list, but anything beyond this would be only wasting your valuable time. Yes, you can ask for references (if any). As a matter of fact, you can request to talk to their previous/current customer for any feedback.
What can the SEO provider do for me?
The reputable SEO companies don’t have a magic wand. They can’t force Google to rank your website in days, weeks, or even years. They won’t or shouldn’t promise you that. So, if anyone promises number-one-rank, just cross them off your list because they are attempting a fraud.
A reliable company must assure you with:
- Increase in traffic and sales
- Social media engagements and relationship building
- Better returns on investment (ROI)
- Online reputation management
- Ideas to flourish online
- Amplify presence in the digital world
- Tracked updates on algorithmic changes
- Updating about online challenges
- & more
The list is endearing yet long enough to fit on the same page. You can check the proposal sent to you by the company, and preview what’s needed for you. As a matter of fact, they may also provide a window to customize the package in accordance with your interests or suitability.
You can judge a company with its intent and practicality to deliver you the required results. But, you should also understand that search engine optimization takes considerable time to present the results.
A jump in the sales would come only through precise planning and implementation at every step. After having said that, it’s important that they keep you in the loop to understand. The deliverables – the workflow, weekly or monthly reports, progress reports, and other relevant details are vital.
Conclusion
SEO is a long-term and continuing process. If you witness improvements with the desired list of long-tailed keywords and attain substantial results (in sales), then you can definitely proceed with the existing service provider. If you provide an opportunity of at least 6 months (after closely monitoring the progress), then you will be able to discover the facts.
