The First impression always stands long, this word always applicable in every platform. If that is not so good then might be the reason you miss your next customer.
There are different platforms to find reviews for different sectors For hospitality and travel industries, TripAdvisor is an obvious choice. Patients rate their doctors on HealthGrades while lawyers earn reviews on Avvo.
For the reliability of company or an Employee-facing review platforms like Glassdoor and Indeed will impact your recruitment efforts while customer-facing platforms like Yelp and Google are more likely to impact sales.
Different ways building online reputation strategy like
1) It will increase employee loyalty
2) It will help you promote your business through customer advocates
3) It will help you build trust, transparency, and credibility
4) It will give you great customer insights dedicated to improving your business
Right Reviews always impact on your business
People Use Online Reviews to Make Choices
More % of people trust on Online Reviews rather than recommendations. For ecommerce websites people prefer only to check reviews of relevant product over internet.
Google Uses Online Reviews to Rate You
Google calculate the average rating of a business. The more positive reviews you have, the rating will be higher.
Your Ratings Determine Your Search Rankings
According to MOZ, Google and other search engines determine where to rank you on results pages and in local search results based on these ratings.
Recent Reviews Build Consumer Trust in Your Brand.
This is highly useful for new customers to get trust about your products and services. According to Search Engine Land “reviews older than 3 months are no longer relevant” And, if you don’t have recent reviews from your locations, they’ll rank lower in terms like “near me” and they may not even show up on the map.
Businesses with Better Reviews Increase Revenue.
According to estimation it shows that people respond more to reviews when they don’t know about a company. A positive review attracts useful and potential clients to engage and purchase their needs as well as realize the actual products.
Note: It clears the importance of maintaining a positive online footprint and digitally engaging with their current and potential customers. Review and Ratings reflects the popularity, deliverable, quality, strength and existence as well as development of ROI.
